The members on the Sports Aesthetics FB page recently completed a survey to grade the name, logos, and uniform parts of the new Washington Commanders rebrand.
By combining all the categories together, the final grades for the rebrand is as follows:
A - 7%
B - 19%
C - 22%
D - 22%
F - 30%
When the Washington Redskins dropped their name in 2020, due to outrage among Native American Groups and NFL sponsors, they temporary became the Washington Football Team. They removed the old Redskins logo from the helmet and throughout the stadium and kept the existing uniforms, sans the stripes on the helmet while they went through a new branding process.
Team Name:
On February 2, 2022, the branding process was finally over and after 19 months, the Washington Football Team announced they were now the Washington Commanders. Even though the fan base wanted the team to be either the Red Wolves or Wolves, but the team announced a month ago due to copyright and trademark infringement they could not use the name wolves. Yet, was Commanders still the best name they could have come up with? I believe Armada or Brigade would have at least been different and unique.
Team Name Grade: B - I believe the new name could be better, but anything was better than Football Team and trust me, the name could have been much worse.
Logos:
With the new name announcement, the team unveiled their new logos and typeface:
Main Logo: B - Once again, not the best logo, but it is simple, and you will identify the team immediately.
Here are the potential uniform game matchups left as the season moves to the Conference Championships. Since the AFC is the home team this year, the winner will most likely wear their dark uniform, however, a trend recently is that the home team of either conference has chosen to wear white at home. I could possibly see the Cincinnati Bengals wearing white, but there is not a chance that the Kansas City Chiefs will wear white in my opinion.
As far as alternate uniforms, they are not allowed unless the NFL gives team special permission to wear them. Thus, if the Rams were to make it, they would have to wear their hideous bone jerseys unless the NFL allows them to wear their modern throwback uniform (which is something I pray happens).
Rams (Bone/Sol/Royal) vs Chiefs (Red/White/Red)
The Sports Aesthetics: A Uni Watch Fans Page holds a survey every Monday evening after the NFL games of the week have completed/started to ask members of the page to rate the uniform match up for the week.
